A podcast performance strategy built to diversify Casper's media mix and reach the sleep-conscious consumer where they already listen.
We analyzed 3,400+ podcast properties against Casper's audience profile- adults 25-45, sleep-conscious, wellness-minded, $75K+ household income. Here are three plan tiers using real shows, real rates, and real performance data. All 21 of your current shows are excluded.
Focused test- 7 sleep, wellness, and lifestyle shows. Prove diversification works in 90 days.
Balanced mix- wellness authorities plus broad-reach lifestyle and business shows for awareness and conversion.
Maximum reach- premium placements including Mel Robbins, SmartLess, and Armchair Expert at scale.
Real rates from our partners. Real audience data from Podscribe. Click any show to listen.
Casper is spending real money on podcast- but almost all of it goes to one show. That's a concentration risk and a missed opportunity. Your target customer listens to wellness, sleep, self-improvement, and lifestyle podcasts. They're there. You're not. VO2 opens the door to 22 new shows across 8+ networks, all audience-vetted and rate-negotiated.
These are actual outcomes from VO2-managed podcast campaigns for premium DTC and wellness brands.
VO2 managed host-read campaigns across Joe Rogan, Candace Owens, Megyn Kelly. Bottom-funnel activation through mission-aligned creator partnerships.
Scaled a DTC home brand from 3 shows to 18 across wellness, comedy, and self-improvement podcasts. Attribution via Podscribe pixel tracking.
Proprietary inventory with pre-negotiated rates across every major podcast network.
Pixel-level tracking for every impression. Real CPA, real ROAS, real data- not estimates.
Founded by the former Head of Ad Ops at Kast Media. We know how the sausage gets made.
22 shows. 47.6M monthly downloads. Zero overlap with your current buy. All rates pre-negotiated.
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