You've shifted to 60% female. Your podcast channel hasn't. We mapped the white space.
Podscribe data shows Oura's podcast spend is concentrated on sports, business, and bro comedy. Jordan Harbinger, Pardon My Take, Ear Biscuits. That's the old audience. You've pivoted to 60% female, sleep-obsessed, wellness-driven customers. The channel hasn't caught up. We went ahead and mapped the specific shows where your new audience is already listening.
Oura already knows podcast works. The problem is your mix is optimized for an audience you're leaving behind. Jordan Harbinger, Pardon My Take, Ear Biscuits. That was 2023. As you reach 60% female and shift hard into sleep, women's health, and longevity, the shows that move the ring are sleep podcasts, biohacking shows, and wellness authorities. Not sports bro content. We know exactly which shows those are.
These are actual outcomes from VO2-managed podcast campaigns for premium health and wellness brands.
Host-read campaigns across major health and longevity podcasts. Attribution via Podscribe from day one. Scaled from $25K to $235K/month in 90 days.
Multi-category rollout targeting health-conscious 35+ premium consumers. Precision show selection against Podscribe renewal data.
16X ROAS on a single campaign. Where the right show, the right read, and Podscribe attribution converge. That's the VO2 ceiling.
5-7 shows across sleep, biohacking, mindfulness, and women's health. Host-read ads. Podscribe attribution live from day one. Full creative brief from VO2.
First reads live. Data flowing.
Cut underperformers. Double down on winners. A/B test messaging angles (sleep vs. recovery vs. women's health). Lock renewal rates.
Clear signal on what converts.
Expand to 15-20+ shows. Annual deal locks. Build always-on podcast presence in Oura's new demo. This is how you own the category in audio.
Predictable, scalable growth.
Your audience already listens to these shows. Let's get Oura in their ears.
colin@vo2strategy.com →
