A podcast performance strategy built specifically for Mack Weldon's audience, brand, and growth stage.
We analyzed 3,400+ podcast properties against Mack Weldon's audience profile -men 25-45, professionals, style-conscious, $75K+ household income. We excluded your 395 current shows and identified 18 untapped podcasts with higher renewal rates and stronger male audience fit.
Focused test -7 high-renewal business, health, and sports shows. Prove the new inventory in 90 days.
Balanced mix -business authorities plus broad-reach comedy and culture shows for maximum male audience coverage.
Maximum reach -premium placements including Unsubscribe and Piers Morgan at massive scale.
Real rates from our partners. Real audience data from Podscribe. Click any show to listen.
Mack Weldon already runs 395 podcast shows. The opportunity isn't introducing you to the channel- it's finding the shows your current team is missing. We identified 18 high-renewal shows with 85%+ male audiences that aren't in your rotation. These are shows where other men's DTC brands are already renewing, and where host-read endorsements carry real weight with your target customer.
These are actual outcomes from VO2-managed podcast campaigns for premium DTC and lifestyle brands.
VO2 managed host-read campaigns across Joe Rogan, Candace Owens, Megyn Kelly. Bottom-funnel activation through mission-aligned creator partnerships.
VO2 set a 1.2X ROAS goal. Actual results exceeded 2X target through strategic show selection and creative optimization.
16X ROAS on a single campaign- where timing, culture, and VO2 execution converge.
7 shows across business, comedy, health, and sports. Host-read ads with Mack Weldon-specific creative. Full Podscribe attribution from day one.
First reads live. Data flowing.
Cut underperformers. Double down on winners. A/B test creative. Negotiate renewal rates.
Clear signal on what converts.
Expand to 14-18 shows. Lock in annual deals. Build an always-on podcast engine alongside your existing rotation.
Predictable, scalable growth.
